| YES | NO | |
| Comparison of two products, one of which is presented in a bad light, as a worse product | ||
| Repeating the same advertising message | ||
| Product placement in television programs or radio programs | ||
| Recommendations of experts or other users about the advertised products | ||
| Recommendations of well-known personalities | ||
| Using images that cause a large emotional charge | ||
| The use of the presence of children or animals | ||
| The use of music influencing the emotions of the recipient | ||
| The use of short visual or auditory stimuli hidden in the advertising message that are not visible at first glance | ||
| Use of a flashy or controversial advertising slogan | ||
| Use of symbols and logos repeatedly in the advertisements |